Supervivencia de la oferta hotelera en un destino maduro de litoral: el caso de Torremolinos
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Se realiza un estudio sobre la supervivencia hotelera en un destino maduro litoral como es el caso de Torremolinos. En los estudios de supervivencia hotelera la utilización de variables geográficas y de tipología de destinos son una aportación novedosa. Para este estudio se han identificado todos los hoteles abiertos en el siglo XX y XXI en Torremolinos, y se han localizado espacialmente mediante el programa ArcGIS Desktop. A través del SPSS v.25 se ha calculado la supervivencia de los hoteles, para ello se ha aplicado el estimador de Kaplan-Meier y la prueba de Log Rank. Se han utilizado siete variables para estimar el comportamiento de los hoteles: antigüedad, categoría, densidad, capacidad de alojamiento, distancia a la playa, popularidad del hotel y precio de la habitación. Los resultados destacan que los hoteles con una mayor capacidad de supervivencia son aquellos que iniciaron su andadura en la década de 1990, con cuatro estrellas, con una densidad significativa de plazas por m2, que tienen una oferta superior a las 300 camas por hotel y que se encuentran cerca de la playa. De forma general, el precio de la habitación y la popularidad del hotel disminuyen conforme se alejan de la playa.
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